Reciprocity through Testimonials

Who do you think is a more credible ambassador for your business, you or a satisfied customer? While you know your business, your consumers want proof that you’re the real deal. So the importance of receiving testimonials cannot be overstated (or indeed that of giving one). Research tells us that nine out of 10 people […]

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Allergic to Networking?

How many of you have just had a shiver go up your spine or sent the animated ‘eyes up to heaven’ at the sheer thought of that word – NETWORKING? How many of you do it because you feel you ‘have to’ or ‘should’ for your business/job but in actual fact would rather pull your […]

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